Motion Posters and Promotional Film
The on-air premieres of Deadpool and Deadpool 2 were only possible after extensive censorship. This campaign was all about going back to the basics of nursery rhymes, kindergarten scribbles, and changing NSFW to Now Safe For Work.
We also secretly rode on the back of other big marketing campaigns like Game of Thrones and Infinity War, once in a while.
While Deadpool 2 premiered on May 19th, Deadpool 1 premiered on November 17th the next year, almost giving the non-linear timeline movie trope a fresh breath of life.
