on-air campaign for Deadpool and Deadpool 2 for Star Movies


The on-air premieres of Deadpool and Deadpool 2 were only possible after extensive censorship. This campaign was all about going back to the basics of nursery rhymes, kindergarten scribbles, and changing NSFW to Now Safe For Work.


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We also secretly rode on the back of other big marketing
campaigns like Game of Thrones and Infinity War, once in a while:




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While Deadpool 2 premiered on May 19th, Deadpool 1 premiered on November 17th the next year, almost giving the non-linear timeline movie trope a fresh breath of life:
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