Vintage Illustrated Ads
that explore the societal ways of seeing and thinking.

Surf Excel
Daag Achhe Hai!

'Daag Achhe Hai' is the tagline for Surf Excel, a popular detergent in India.
Daag Achhe Hai translates to Stains are Good. Menstruation is still surrounded by taboos and myths that exclude women from many aspects of sociocultural life
and here's my take on it.
Back to Top